The quest for skin-perfecting ingredients will never cease, but time-tested, dermatologist-recommended Hyaluronic Acid should always have a place on your beauty counter. Naturally occurring in our skin, Hyaluronic Acid effectively increases hydration, helps improve elasticity, and protects the skin barrier from the effects of the environment and pollution.

Go ahead, take a moment to clear some space and make room for the highly anticipated Bio-Firm™ Hydrogel Concentrate, a melt-away serum formulated with a potent 2% dose of botanically derived Hyaluronic Acid. This cool, blue solid serum delivers skin nourishment and restores hydration for naturally healthy skin. Making this new serum super special are two additional key ingredients: the addition of Alpine Nanatak™ Plant Stem Cells and Crocus Chrysanthus Bulb Extract help improve skin elasticity and support moisture levels.

Reviews Are In!

Beauty editors and bloggers are just beginning to test and review the Bio-Firm Hydrogel Concentrate and the initial feedback is as soothing as the product itself.

[Bio-Firm Hydrogel Concentrate] is like a skincare equivalent of a PB&J sandwich- everyone loves it. Dry skin? It will soften. Oily? Balances. Breakouts? It’s lightweight and doesn’t clog pores. It also has other nourishers and plant stem cells which as you know are awesome for skin rejuvenation.”

Hooked On Beauty

“New Bio-Firm Hydrogel Concentrate is a fascinating and unusual gel serum. It helps skin to look refreshed, plump and supple.”

The Beauty Proof

“This beautiful blue, cooling gel is ideal for facial contours. I even put it around my eyes + love the instant lift it provides.  Plus, it’s full of concentrated 2% hyaluronic acid.

Beauty Tip Today

Give Skin More Hydration

Ultra Hyaluronic Hydrating Serum contains an active blend of 1% Hyaluronic Acid, Sodium PCA, Squalane, Phospholipids, and Organic Rosehip Oil. EWG Verified™, this serum-oil contains fortifying Amino Acids to provide anti-pollution and antioxidant benefits.

Serious Hyaluronic Moisturizing Gel is a fast-absorbing, oil-free, lightweight gel contains 1% Hyaluronic Acid, Copper Mineral and the amino acid Proline. In addition to its hydration benefits, the product can help control oil production while repairing and rejuvenating skin.

Purchase these hydrating skin saviors at,, and nationwide at Whole Foods Market. The new Bio-Firm™ Hydrogel Concentrate also is available at select Ulta stores.