vitaminretailer2If you happened to pick up a copy of the February 2013 issue of Vitamin Retailer Magazine, you probably saw a familiar name: ours!

In an article called “Clean Cosmetics,” the magazine discussed the ingredients commonly used in popular skin care products and also “the impact manufacturing these products has on the environment.” Among the experts interviewed for the article was our very own VP of Product Development and Innovation, Sarah Eggenberger: “‘We have complete transparency in our ingredient declarations on our labels. And we never use toxic ingredients, such as parabens, phthalates, petrochemicals, synthetic colors and synthetic fragrance,’ she said. ‘We list our ingredients in accordance to INCI (International Nemonclature of Cosmetic Ingredients) standards, which requires full disclosure of all ingredients in a consistent format…'”

“‘One of the main concerns for consumers in relation to skincare is efficacy,’ she added. To that end, MyChelle has developed the VISIA Program to prove to consumers that natural skincare products can be effective. The company believes that this program will help the consumer trust they can make the change from mass to natural and help the category grow overall.”

vitaminretailer1Later on in the article, Vitamin Retailer mentions some of our favorite MyChelle products: Sun Shield Unscented, which “offers full spectrum UVA/UVB sun defense, and the translucent zinc and titanium dioxide provide an alternative to harsh chemical sunscreens.” and our best-selling Perfect C Serum.

Pick up a copy of Vitamin Retailer today to read the entire article, which identifies some of the harmful chemicals that consumers should try to avoid when selecting skin care products. Here at MyChelle, we love seeing this sort of information provided by the media – and we’re proud to be a part of the collective movement towards safe, all-natural efficacy in skin care!

Did you happen to see the article? Have you tried any of the products listed? If so, we’ve love to hear your feedback! Please drop us a line in the “comments” section below!

By Liana Orenstein