Every year, the natural products industry bestows Responsible Packaging Awards onto brands whose packaging exemplifies model sustainability. MyChelle Dermaceuticals, the leader in bioactive beauty, is proud to accept its latest honor of winning a Responsible Packaging Award from the Responsible Packaging Project.
Having just gone through a rebranding, MyChelle Dermaceuticals is on a mission to deliver efficacious products, part of which includes helping consumers choose skin care more wisely. MyChelle feels a great responsibility to communicate its efficacious fusion of dermaceutical-grade science with natural ingredients on its outer and inner packaging. In addition, the line’s easily identifiable color-coded packaging helps consumers shop according to their skin type. MyChelle continues to gain recognition for being the first to bring innovations to the natural market, such as the plant stem cell expertise, clinically proven bioactives, anti-aging peptides and chirally correct ingredients.
“We had three key goals in mind when we decided to rebrand MyChelle;” says Kristine Carey Vice President of Marketing, “Assist the consumer in making educated skin care decisions, maintain our dedication to utilizing both nature and science to create unique, efficacious products, and continue to incorporate eco-friendly materials in our packaging. This award further speaks to our passion of designing an innovative, sustainable and environmentally responsible brand.”
MyChelle Dermaceuticals received this prestigious award in recognition for its use of 100% FSC Certified Post Consumer Paperboard and converting all packaging to glass and #2 HDPE (eliminating #7 plastics.)
The bi-annual Awards – co-sponsored by the Responsible Packaging Project, a non-profit collaboration of the Food Trade Sustainability Leadership Association, Independent Natural Foods Retailers Association, National Cooperative Grocers Association, New Hope Natural Media, Organic Trade Association, United Natural Foods Inc. and Whole Foods Market’s Green Mission – recognize organic and natural industry innovations in environmentally responsible packaging.
MyChelle Dermaceuticals was founded on strict standards of providing nontoxic, natural and effective skin care and unequivocally offers the safest, most effective products available. The company’s formulas boast innovative plant and marine ingredients, and are always free of harmful ingredients — phthalates, parabens, ureas, petroleum-based chemicals, and artificial colors. Additionally, all of the products are cruelty-free, gluten-free and 100-percent vegetarian.
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