One of the most common questions I get from clients and customers is, “Do I really need an eye cream or specific eye products?” The answer is YES, because the skin around the eyes is much thinner than the skin on the face. Think of the eye area as delicate tissue paper, while the rest of the skin is a thick card stock. As we age, our skin loses its elasticity and becomes thinner due to collagen breakdown. This can be additionally aggravated by over-exposure to the sun, other environmental exposures, and smoking. Because the skin around our eyes is so thin, this area is the first to start to show signs of aging.

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Another reason our eyes show signs of aging first is that the skin around them is constantly moving. Think about it – how many times a day do you blink? Blinking alone produces thousands of movements per day! Other facial expressions (like smiling and squinting) also affect the eye area, creating fine lines or “crow’s feet” (lines that appear on the outside corner of the eye and downward.) Under-eye puffiness is another common complaint, and can be exacerbated by salty foods, dehydration, stress, lack of sleep, and/or allergies.

Rubbing the skin under the eye can be damaging and can contribute to sagging and irritation. Crying, applying and removing makeup, putting on and taking off contact lenses… These are are all ways that we can stress this delicate skin! So be gentle when touching the eye area!

Do wrinkles, fine lines or dryness worry you?

Incorporate the MyChelle Fabulous Eye Cream into your daily routine. This advanced formula nourishes the delicate eye area while also minimizing the look of fine lines. Revolutionary Edelweiss Plant Stem Cells inhibit collagen breakdown, and are clinically proven to reduce wrinkle depth by 15% after only 20 days of use. Hyaluronic acid binds moisture within the skin, smoothing and firming the eye area. You can even use this product as a spot treatment on the fine lines around the mouth. For eyes that sparkle with youth, gently apply with a fingertip onto clean skin. Spread over the entire eye area, from brow bone to “crow’s feet.” Use morning and night for best results.

Are you concerned about dark circles, puffiness or swelling?

Try the Magnolia Fresh Eyes. A blend of peptides and plant extracts sheds light on even the darkest under-eye shadows, and sends bags packing. Eyeseryl® Peptide strengthens weakened capillaries and supports the release of excess fluid responsible for dark circles and puffiness. Green Coffee stimulates and revives, while Magnolia Leaf Extract helps strengthen and promote repair for a well-rested look. Apply a pearl-size amount onto your under-eye area with a fingertip after cleansing morning and night.

Other ways to keep your eyes looking great

First of all, drink more water! Water plays a crucial role in maintaining the elasticity of skin. Your eyes and body will thank you for the extra hydration.  It goes without saying that you should also avoid smoking cigarettes, as nicotine constricts blood vessels in the skin and under the eyes – thus making it difficult for nutrients to be absorbed, and potentially lead to a breakdown of collagen. Also avoid over-exposure to the sun, as Ultraviolet rays cause age spots and uneven pigmentation. When in the sun, wear UV sunglasses to avoid squinting and protect the skin. When removing makeup, use cotton balls to avoid unnecessary tugging and pulling. And lastly, get plenty of beauty rest – it really does help!

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AskOurEstyCatie Wiggy is the Director of Education for MyChelle Dermaceuticals. She has been working in the skin care industry for over 13 years as a makeup artist, brand educator, manager, innovator and licensed esthetician. She holds several certifications in esthetics and has hands-on experience with chemical peels, microdermabrasions, acne management and anti-aging treatments.